An Analysis of Azorte: Reliance Retail's New Concept Store in Reimagining the Retail Environment of India's Fast Fashion Shopping Paradise
Author : Dr. Rekha Sharma
Abstract :
The development of the retail sector is examined in this case study, which charts its progression from conventional physical stores to contemporary, tech-driven establishments. We look at how department stores came to be and how consumer interactions changed in conventional retail environments through a historical perspective. Next, we examine Azorte, a trailblazing contemporary retailer, and its creative approaches to customer experience, technological integration, and shop design. Fashion discovery stations, self-checkout kiosks, smart trial rooms, and mobile checkout are just a few examples of how Azorte has integrated digital and physical retail. We also examine Azorte's pricing strategy, product positioning, and promotional techniques as part of our marketing analysis. The study's comparison of classic and modern retail paradigms offers important insights into how consumer commerce is changing and how merchants must adjust to new trends and technology developments.
Keywords : Reliance retail's, fast fashion, retail environment.